Facebook pages are a great way to increase the visibility of your brand or company.  Facebook has a number of secret tricks that can help you see big increases in the number of “likes” of your Facebook page.

1. Timing: Interestingly, certain times and days of the week give a post a better chance to be read. Although in 2009 ViTrue found the best day to post was Tuesday, a recent report by Buddymedia found that posts made Thursdays and Fridays generate 18% higher user engagement.   People generally are on Facebook more when they want to be distracted from work which tends to be the case by the end of the week.  Posting outside of business hours (first thing in the morning, at night, or right after the work day finishes) to be on the top of fans’ news feeds when they are most likely to check their Facebook. You should also experiment to determine which days work best for you.

2. Chose your wording selectively: Facebook uses algorithms to determine what posts make it to the top of someone’s Facebook news feed. According to Dan Zarrella, the Social Media Scientist, choose keywords like “today,” best,” “why,” “world,” and “exclusive” to increase your rank.

3. Profile Picture: A thumbnail of your picture is what people see before they chose to visit your page. Make sure yours is a high resolution in a square shape to best fit the available space. Chose a photo that is interesting or pretty that engages the viewer.

4. Increase interaction: The more likes and comments on your post equal greater visibility. Directly asking your fans or friends to “like” or “share” something will certainly help. Post a link or image to your page to get people talking.

5. Ask a question? Posts that ask a question show higher engagement and comments. Ask where, when, what, should or how.

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